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The UnRetired Earner Newsletter

This is the newsletter for Gen X and Baby Boomers who want to build a sustainable income from sharing their accumulated knowledge and experience in an online business that allows them to work from anywhere, on their own schedule, and run it with minimal employees.

Featured Post

Day 6: Launch Your $100 Idea (Without Ads, Funnels, or Overwhelm)

Day 6: Launch Your $100 Idea (Without Ads, Funnels, or Overwhelm) You’ve made it to Day 6—let’s turn your idea into income. You’ve now got: ✅ A clear offer ✅ A real problem you solve ✅ A simple delivery method Now it’s time to go live and get paid. 🎯 Today’s Step: The Tiny Launch Here’s your mini launch plan (no ads, no tech headaches): Set Up Your Digital Home Use Carrd.co to create a 1-page site. Add: A Buy Now button (use PayPal or Stripe) Your offer title 2–3 sentences describing the...

Day 5: Your First $100 Offer (Simple + Profitable) Welcome to Day 5! Let’s turn your idea into something small but powerful—a $25–$100 offer someone would gladly buy. Today’s Step: The $100 Idea Test Match Your Skill To A Product 📝 Action: Choose your offer format, draft a simple title, and list what the customer gets. 🎯 Bonus: Reply to this email and tell me your offer—I’ll send you personalized feedback. You did it. You now have a profitable idea you can launch fast. Let’s get to work!...

Day 4: The Money Match—Find Where People Will Pay You Welcome to Day 4! Let’s connect your wisdom to real-world buyer demand. Today’s Step: The Money Match Ask: What pain does this solve? Does it save time, money, or stress? Can I find people asking for help with this in forums, FB groups, or Amazon reviews? If people are struggling and your idea solves it—you’re onto something. 📝 Action: Write down 1 idea that solves a time-sensitive or emotional problem. Tomorrow, we’ll package this into a...

Day 3: The Repeater Filter—How to Know If Your Idea Has Legs Welcome to Day 3! Today is about confirmation. We’re going to test your idea by looking for evidence that it already matters to others. Today’s Step: The Repeater Filter Ask: Have 3+ people asked me about this? Have I already explained or documented this before? Could I teach it in an hour? 🧠 If yes to any of these, you’re looking at something valuable. 📝 Action: Circle the idea(s) that pass this test. Next up: How to match it to...

Day 2: Turn Your Expertise Into a Simple, Sellable Statement Welcome to Day 2! Now that you’ve listed a few things you’re great at, it’s time to put your wisdom into words. Today’s Step: The Cocktail Question Complete this sentence: 👉 “I help [type of person] [solve a problem] so they can [get a result].” Examples: I help overwhelmed parents reduce homework stress. I help new retirees get their money organized. I help solopreneurs simplify their week. 📝 Action: Draft 1–2 versions. Say them...

Day 1: What If You're Sitting on a $100 Idea? Welcome to Day 1 of the Profitable Wisdom Profiler! Here’s the truth: your most valuable ideas are likely hidden in your past. ✅ Your wisdom.✅ Your experience.✅ Your stories. Today’s Step: The Mirror Test Ask yourself: What did people always ask you for? What problems did you solve repeatedly? What do friends say you’re “just good at”? 📝 Action: Write down 3–5 skills or solutions you’ve shared over and over. 💡 Hint: If it’s easy for you and...

You Did Everything Right… So Why Doesn’t Retirement Feel Safe? Dear UnRetired Earner, Margaret thought her pension would be enough. After 32 years with the same company, she'd earned a decent retirement package with one of the last private sector companies that offered pensions. Combined with Social Security, she figured she could maintain her lifestyle. Then her company went bankrupt. Her pension? Gone. Then the Tariffs and Trade War hit. Her 401K? Shrinking. Margaret's story isn't unique....

The 20 Percent Rule: Master Only What Matters for Your Business

THE 20 PERCENT RULE: LAUNCH YOUR BUSINESS WITHOUT TECH OVERWHELM Dear UnRetired Earner, Have you ever stared at a new tech tool, overwhelmed by endless buttons, menus, and features? You’re not alone. The good news? You don’t need to master every feature to launch your digital business. In fact, you only need to focus on the 20% of each tool that delivers 80% of your results. That’s the 20 Percent Rule—and it’s how I built CarrdKit.com in just 90 minutes. In today’s newsletter, I’m sharing the...

4 Tool Framework

THE TECH STACK SIMPLIFIED: 4 ESSENTIAL TOOLS FOR YOUR FIRST DIGITAL BUSINESS Dear UnRetired Earner, So, I just created a single-page website for a new online service that I’m offering. It took me about an hour and a half to get it up and running. And I want to show you “The 4 Tool Framework” I used to create CarrdKit.com. Technology is a tool, not a talent. Anyone can learn to use it and be proficient enough to launch their online business idea. You don't need dozens of complicated tech...

Your First $100 Online: A Simple Plan to Start Today Dear UnRetired Earner, Last time, I asked you to pick one idea, build a quick landing page, and tell one person what you’re working on. If you’ve done that—bravo! You’re already ahead of 90% of people who dream but never start. If you haven’t, no sweat. Today, we’re going to make it so simple you’ll wonder why you waited. Here’s the truth: you don’t need a perfect plan or a fancy website to earn your first $100 online. You just need to...