This is the newsletter for Gen X and Baby Boomers who want to build a sustainable income from sharing their accumulated knowledge and experience in an online business that allows them to work from anywhere, on their own schedule, and run it with minimal employees.
Day 2: Turn Your Expertise Into a Simple, Sellable Statement
Day 2: Turn Your Expertise Into a Simple, Sellable Statement Welcome to Day 2!Now that you’ve listed a few things you’re great at, it’s time to put your wisdom into words. Today’s Step: The Cocktail QuestionComplete this sentence: 👉 “I help [type of person] [solve a problem] so they can [get a result].” Examples:
📝 Action: Draft 1–2 versions.
See you tomorrow for Step 3: How to Validate That Idea. Oliver Wainwright © 2025 The UnRetired Earner. All rights reserved.
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The UnRetired Earner Newsletter
This is the newsletter for Gen X and Baby Boomers who want to build a sustainable income from sharing their accumulated knowledge and experience in an online business that allows them to work from anywhere, on their own schedule, and run it with minimal employees.
Day 6: Launch Your $100 Idea (Without Ads, Funnels, or Overwhelm) You’ve made it to Day 6—let’s turn your idea into income. You’ve now got: ✅ A clear offer ✅ A real problem you solve ✅ A simple delivery method Now it’s time to go live and get paid. 🎯 Today’s Step: The Tiny Launch Here’s your mini launch plan (no ads, no tech headaches): Set Up Your Digital Home Use Carrd.co to create a 1-page site. Add: A Buy Now button (use PayPal or Stripe) Your offer title 2–3 sentences describing the...
Day 5: Your First $100 Offer (Simple + Profitable) Welcome to Day 5! Let’s turn your idea into something small but powerful—a $25–$100 offer someone would gladly buy. Today’s Step: The $100 Idea Test Match Your Skill To A Product 📝 Action: Choose your offer format, draft a simple title, and list what the customer gets. 🎯 Bonus: Reply to this email and tell me your offer—I’ll send you personalized feedback. You did it. You now have a profitable idea you can launch fast. Let’s get to work!...
Day 4: The Money Match—Find Where People Will Pay You Welcome to Day 4! Let’s connect your wisdom to real-world buyer demand. Today’s Step: The Money Match Ask: What pain does this solve? Does it save time, money, or stress? Can I find people asking for help with this in forums, FB groups, or Amazon reviews? If people are struggling and your idea solves it—you’re onto something. 📝 Action: Write down 1 idea that solves a time-sensitive or emotional problem. Tomorrow, we’ll package this into a...